How to Choose the Right Label Material (Vinyl, BOPP, Paper, Kraft)

The material you print on decides how your labels look, feel and last. Here's how to choose with confidence.

White vinyl

Thick, flexible and waterproof. Ideal for stickers that live outdoors, on bottles or in dishwashers.

White BOPP

The industry standard for product labels. Oil- and water-resistant, so it's perfect for cosmetics, sauces, beverages and anything stored in the fridge.

Gloss and matte paper

Cost-effective and vibrant for dry, indoor use — shipping labels, bakery boxes and short promotional runs. Matte paper can be written on.

Kraft paper

Brown recycled paper with a natural, handmade feel. Popular with organic, eco-friendly and artisan brands.

Clear and holographic

Clear film gives a premium no-label look on glass and colored packaging. Holographic vinyl adds a rainbow shimmer for limited editions and merch.

• Wet, cold or oily? Choose BOPP or vinyl
• Dry and indoor on a budget? Choose paper
• Natural brand? Choose kraft
• Premium glass packaging? Choose clear